петак, 20. април 2007.
pricajuci o pusenju...
AOK: The Smoker’s lung
The AOK is Germany's largest health insurance company.
Advertising Agency: Serviceplan, Dritte Werbeagentur, Munich, Germany
Creative Director: Ekki Frenkler
Art Director: Alexander Nagel
Copywriter: Cosimo Möller
Photographer: Alan Grund
Published: December 2006
Limp Bizkit - "Boiler"
Watch More Bebo Tv Uploaded by dobisskill.bebo.com
Za kolege koje interesuje mogu da pokazem kako je dizajnirana cela produkcija.
Na ovom video spotu sam radio production management na lokacijama u Lisabonu.
MTV je snimao i "Making off..." ovog spota što takodje mogu da vam ponudim da pogledate, zanimljiv je deo sa produkcijom specijalnih efekata...
S. Basic
понедељак, 16. април 2007.
biti digital a biti osecajan...
How does the internet feel? We Feel Fine.
A friend of mine over at BBDO turned me on to WeFeelFine.org today and it is one of the most interesting sites I have seen this year.Every few minutes the system searches newly posted blog entries for the phrases "I feel" and "I am feeling". When it finds the phrase it records the full sentence and identifies the "feeling" being expressed. Since most blogs are created through publishing engines like the one used for this blog they usually contain standard information like the age, gender, and geographical location of the author.
All of this is saved in a database of millions of human feelings and 15,000 - 20,000 new feelings are being added every day. This interesting concept is displayed through 6 very nice interfaces that will let you search and sort across a number of demographic offering responses to specific questions. The main interface is a self-organizing particle system where each particle represents a single feeling posted by a single individual. The particles' color, size, shape and opacity indicate the nature of the feeling. You can also see the data though the six different "movements" of Madness, Murmurs, Montage, Mobs, Metrics, and Mounds.
It is a wonderful combination an interesting concept, an evolving data set all expressed through very well done interfaces.
šaljive marketing definicije
Moshe was talking to his friend, who was a Marketing Manager.
“Benny,” says Moshe, “what’s the difference between marketing and advertising? I’ve always wanted to know.”
“Well,” replies Benny, “suppose you’re at a party and you see a gorgeous lady across the room. Well, there are a number of things that could happen.
1. You could go over to her and say, ‘Hi, I’m great in bed, so what about it?’
That’s DIRECT MARKETING.
2. You could give your best friend £10 so he goes over to her and says, ‘Hello, see my friend over there? He’s great in bed, so what about it?’
That’s ADVERTISING.
3. She could come over to you and say, ‘Hello, I’ve heard you’re great in bed, so what about it?’
That’s BRAND RECOGNITION.
4. You could go over to her and get her telephone number. Then next day you could call her and say, ‘Hello, I’m great in bed, so what about it?’ That’s TELEMARKETING.
5. You could walk over to her, pour her a drink and say, 'May I?' You could then reach up to straighten her hair, at the same time brushing your groin against her leg, and say, 'Hello, I'm great in bed, so what about it?’
That's PUBLIC RELATIONS.
6. You could talk her into going home with your friend.
That's a SALES REP.
7. Your friend might not be able to satisfy her and so she could then text you.
That's TECH SUPPORT.
“Benny,” says Moshe, “what’s the difference between marketing and advertising? I’ve always wanted to know.”
“Well,” replies Benny, “suppose you’re at a party and you see a gorgeous lady across the room. Well, there are a number of things that could happen.
1. You could go over to her and say, ‘Hi, I’m great in bed, so what about it?’
That’s DIRECT MARKETING.
2. You could give your best friend £10 so he goes over to her and says, ‘Hello, see my friend over there? He’s great in bed, so what about it?’
That’s ADVERTISING.
3. She could come over to you and say, ‘Hello, I’ve heard you’re great in bed, so what about it?’
That’s BRAND RECOGNITION.
4. You could go over to her and get her telephone number. Then next day you could call her and say, ‘Hello, I’m great in bed, so what about it?’ That’s TELEMARKETING.
5. You could walk over to her, pour her a drink and say, 'May I?' You could then reach up to straighten her hair, at the same time brushing your groin against her leg, and say, 'Hello, I'm great in bed, so what about it?’
That's PUBLIC RELATIONS.
6. You could talk her into going home with your friend.
That's a SALES REP.
7. Your friend might not be able to satisfy her and so she could then text you.
That's TECH SUPPORT.
недеља, 15. април 2007.
jos jedan novi medij
Volkswagen Golf: Less effort, 2
A dream you don't have to sweat for. view original
Advertising Agency: DDB, Milan, Italy
Creative Director: Vicky Gitto
Art Director: Aureliano Fontana
Copywriter: Simona Angioni
Published: February 2007
google humor
Google Maps - Uputstva od New Yorka do Parisa
Izgleda da momci u Googlu imaju specifican smisao za humor...1.) Idite na Google Maps
2.) Kliknite na "Get Directions" ispod search-a
3.) Unesite upit za dirkecije od New Yorka (New York, NY) do Pariza (Paris, France)
4.) Pogledajte instrukcije na fazi puta 23 (point 23)
Smesno?
S. Basic
субота, 14. април 2007.
eye project by KDDI
Zanimljiv projekt; mislim da je fascinantno kako kompozicija mnoštva privatnih snimaka sa interneta može da se uklopi u smislen mozaik .
Yugo Nakamura je jos jednom pokazao svoj talenat da spoji privatno i digitalno koristeci stvarno napredne tehnike u flash programiranju. Upotrebljeno je 51.ooo fotografija i video klipova za ovaj projekat.
Klijent je KDDI, japanska telefonska kompanija.
Ucitavanje trazi malo strpljenja, kao i svaka flash prezentacija.
http://eye.kddi.com/content.html
Pozdravi i veseli usklici
Slobodan Basic
Yugo Nakamura je jos jednom pokazao svoj talenat da spoji privatno i digitalno koristeci stvarno napredne tehnike u flash programiranju. Upotrebljeno je 51.ooo fotografija i video klipova za ovaj projekat.
Klijent je KDDI, japanska telefonska kompanija.
Ucitavanje trazi malo strpljenja, kao i svaka flash prezentacija.
http://eye.kddi.com/content.html
Yugo Nakamura's Eye Project
Pozdravi i veseli usklici
Slobodan Basic
субота, 7. април 2007.
online beleške
Poštovane kolege,
Kreirao sam ovaj mali blog sa idejom da možemo na jednom mestu da razmenjujemo beleške , ideje i zanimljive fragmente iz sveta reklame i medija.
Pretpostavljam da će nam ovo pomoći da unapredimo našu internu komunikaciju naraočito sa kolegama koje zbog posla ne stignu na sva predavanja.
Nadam se, takodje, da će nam ovaj blog doprineti uspešnosti naših spec. studija
Srdačno
Slobodan Bašić
Kreirao sam ovaj mali blog sa idejom da možemo na jednom mestu da razmenjujemo beleške , ideje i zanimljive fragmente iz sveta reklame i medija.
Pretpostavljam da će nam ovo pomoći da unapredimo našu internu komunikaciju naraočito sa kolegama koje zbog posla ne stignu na sva predavanja.
Nadam se, takodje, da će nam ovaj blog doprineti uspešnosti naših spec. studija
Srdačno
Slobodan Bašić
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